Website Design for Carpenters: What to Include and What It Costs

Most carpenters lose work they never knew they had. Someone gets your name, searches you on Google, finds nothing convincing, and quietly calls the next carpenter who has a proper site. Your craftsmanship is not the problem. The shop window is.

Good website design for carpenters does one job: it turns the people already checking you out into enquiries. That means a fast site, real photos of your work, clear services, and an obvious way to get in touch. Nothing flashy, nothing bloated, just a structured site built to win local jobs.

As a Webflow developer who builds for trades businesses, I have put together sites for carpenters and other skilled trades, and the pattern is always the same: the work is excellent, but there is nowhere to send a potential client. You can see how I approach it on my carpentry website design project. This guide covers what to include, what it costs, and how to actually get found.

What pages does a carpenter’s website need?

Fewer than you think, but each one has to earn its place. A focused five to eight page site outperforms a sprawling one every time. Here is the core structure I build for trades clients.

1. Says what you do, where you work, and why you are the right choice, with a clear call to action above the fold.
2. Services page. Lists your work clearly: fitted furniture, kitchens, decking, commercial joinery, whatever you specialise in.
3. Project gallery. Real photographs of finished jobs. This is the single most persuasive page on a carpenter’s site, and it should be managed through a CMS so you can add new work yourself.
4. About page. Your experience, your standards, any accreditations like Checkatrade ratings. This builds the trust that turns a browser into a caller.
5. Contact page. Phone, a simple enquiry form, and your service area. Make it effortless to reach you.

If you want to rank for specific searches like fitted wardrobes or kitchen fitting in your town, individual service pages for each speciality are worth adding. Each one becomes a page Google can rank for that exact search.

Why does a carpenter’s website convert better when it loads fast?

Because trades searches happen on phones, often on site or in the van, on patchy signal. A page that takes five seconds to load loses the visitor before your work ever appears. Speed is not a vanity metric for a trades site, it is the difference between an enquiry and a bounce.

This is why I build on Webflow rather than a plugin-heavy platform. Webflow serves pages from a global CDN and outputs clean code, so a well-built trades site loads quickly on mobile without constant optimisation work. You can check any site’s mobile speed for free with Google PageSpeed Insights, and if your current site scores below 70 on mobile, that alone is costing you enquiries.

How do you get a carpentry website to show up on Google locally?

Local visibility comes from two things working together: a well-structured site and a strong Google Business Profile. On the site, name your service areas and trades in plain language, use proper heading structure, and add genuine project photos with descriptive alt text. Off the site, complete your Google Business Profile and keep your name, address, and phone number identical everywhere they appear.

For a carpenter, the goal is to own searches like carpenter plus your town, and the trade-specific terms around it. A generic template site struggles here because it looks like every other one. A custom build with real photos, local content, and fast load times is what actually moves you up the local results. If you work in Sussex, my web developer in Worthing page covers how I handle local builds in this area specifically.

What does a professional carpentry website cost?

Less than a year of lost jobs, and more than a template you will outgrow. A professionally built, conversion-led carpentry site is a fixed-scope investment, typically starting in the low thousands for a focused five to eight page build. The number moves based on page count, whether you want a CMS-managed gallery, and how much of the content and photography you provide.

The mistake I see most often is paying twice: a cheap template first, then a proper rebuild eighteen months later when it never brought in work. Building it right the first time is the cheaper path. I break down what affects pricing in detail in my guide to website costs for small businesses in West Sussex.

Frequently asked questions

A site built to win the jobs you are missing

Your work already sells itself in person. The website just has to do the same job when you are not in the room: load fast, show real proof, and make getting in touch easy. Get those right and the enquiries follow.

If you want a carpentry website built to win local work rather than just exist, book a free consultation and I will talk you through what it would involve for your business.

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