A Professional Website for a Custom Carpentry Business
CraftWood Carpentry makes bespoke kitchens, wardrobes and studio furniture across the UK. I built a single-page Webflow site on Client-First that leads with finished rooms and then walks a client through the six stages of commissioning one.
- Six-step process timeline - consultation through to install.
- Eight client testimonials in a slider - names attached.
- Named project showcases - Verona, Aurora, Studio Workspace.
- Colour scheme system in CSS variables - one place to retheme.
- Single page, no menu to learn - built for a phone on site.
- Enquiry form with consent - name, email, project, tick.
Problems & solutions
Great Work, Nothing to Show For It Online
A Portfolio That Shows the Standard of Work Immediately
Enquiries With No Context, Wrong Budget, Wrong Brief
A Services Page That Filters Enquiries Before They Come In
Not Showing Up When Local Clients Were Searching
Built for Local Search From the Ground Up
The Fear Is Not the Price, It Is the Process
Craftwood needed to show craftsmanship that only exists in finished rooms. Commissioning bespoke joinery is a long, expensive commitment, so the site shows the work and then explains exactly what happens next.
Results
Jobs coming in from outside the existing network
Larger projects from better-informed clients
A business that looks established before a conversation starts
This was built for one joinery business, but the approach is the same for any carpenter: gallery first, scope up front, built for a phone on site. Here is what I include in websites for carpenters.
Good to know
Is a website worth it for a one-man joinery business, or is word of mouth enough?
Both positions are true and the difference is what work you want. Word of mouth reliably fills a diary with the work you already do. A website changes the work you get asked for. CraftWood's site leads with three named commissions and a six-step process, because bespoke joinery is a five-figure decision.
Can I add my own projects to the site as my work changes?
Yes, when projects run as CMS collection items rather than hand-built pages. You add a commission through a form, upload the photographs, and the page builds itself in the existing layout. That is the difference between a site you own and a site you have to phone someone about.
Book a free 30-minute website call
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