A Professional Website for a Custom Carpentry Business
CraftWood Carpentry makes bespoke kitchens, wardrobes and studio furniture across the UK. I built a single-page Webflow site on Client-First that leads with finished rooms and then walks a client through the six stages of commissioning one.
- Six-step process timeline - consultation through to install.
- Eight client testimonials in a slider - names attached.
- Named project showcases - Verona, Aurora, Studio Workspace.
- Colour scheme system in CSS variables - one place to retheme.
- Single page, no menu to learn - built for a phone on site.
- Enquiry form with consent - name, email, project, tick.
Problems & solutions
Great Work, Nothing to Show For It Online
Problem
The business had years of quality projects behind them but no website to show for it. Potential clients who found them through a recommendation had nowhere to go to see previous work, check services, or get a feel for the business before picking up the phone. A lot of potential jobs were going to competitors simply because those competitors had a website and they did not.
A Portfolio That Shows the Standard of Work Immediately
Solution
The site leads with the work. A clean project gallery gives visitors a clear picture of what the business produces before they read anything else. Good photography paired with a simple layout means the craftsmanship speaks for itself. Clients arrive at conversations already convinced.
Enquiries With No Context, Wrong Budget, Wrong Brief
Problem
Without a website explaining services and giving a sense of project scale, every new enquiry started from scratch. Clients had no reference point for pricing, timelines, or what to expect. It created a lot of back-and-forth for jobs that were never the right fit.
A Services Page That Filters Enquiries Before They Come In
Solution
The services section explains clearly what the business does, what kind of projects they take on, and what the process looks like. Clients come in better informed. The enquiries that do come through are more likely to be the right fit from the start, which saves time on both sides.
Not Showing Up When Local Clients Were Searching
Problem
People looking for a carpenter in the local area were searching online and finding competitors. Without a website, there was nothing for Google to index and no way to appear in those searches. The business was invisible to anyone who did not already know them.
Built for Local Search From the Ground Up
Solution
The site was built with local SEO in mind from the start. Page structure, headings, and copy were all written to target relevant local search terms. The business now has a proper digital presence that can be found by people actively looking for carpentry services in the area.
Trades & Crafts
The Fear Is Not the Price, It Is the Process
Craftwood needed to show craftsmanship that only exists in finished rooms. Commissioning bespoke joinery is a long, expensive commitment, so the site shows the work and then explains exactly what happens next.
Results
Jobs coming in from outside the existing network
The business is winning work from clients who found them through search rather than through someone they already knew. The website has expanded the reach of the business beyond what word of mouth alone could achieve.
Larger projects from better-informed clients
The gallery has attracted enquiries for more substantial jobs. Clients who can see the full range of work come in with a different set of expectations and a willingness to invest accordingly.
A business that looks established before a conversation starts
When a potential client looks the business up, what they find now matches the standard of the work. That credibility was missing before and was costing jobs that should have been theirs.
Book a free 30-minute website call
No pitch, no pressure. Whether you're starting from scratch or ready to leave your old site behind, we'll figure out together what makes sense for your business.
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