A Custom Webflow Site for a Google Ads Agency
Brass Tacks is a founder-led Google Ads agency for UK e-commerce brands, built by Martin Davies on twenty years in paid media. I built a single-page Webflow site on Client-First that argues the case for profit over ROAS and ends in a free audit.
- Stripe integration - vouchers and subscriptions, set up per client.
- Self-serve billing portal - invoices and cards without emailing.
- Qualifying enquiry form - asks monthly ad spend up front.
- Six-question FAQ accordion - answers objections before the call.
- Subtle scroll animations - motion that paces the argument.
- One page, anchor navigation - no click between problem and price.
Problems & solutions
A New Name With Twenty Years Behind It
Proof That Arrives Before the Pitch
An Offer That Needed Explaining Before It Could Sell
A Single Page Sequenced as an Argument
Every Client Arrived Through One Contact List
A Free Audit That Gives Strangers a Way In
Built Around How E-Commerce Owners Actually Decide
A brand-new name needed credibility with brands turning £1M to £20M. E-commerce owners want the numbers, the price and the catch in that order, so the page gives all three before it asks for anything.
Results
A new brand that reads as established
Enquiries that arrive already qualified
Growth that no longer depends on one contact list
Good to know
Does a one-page website work for a B2B service business?
It works when the sale rests on a single argument rather than a range of services. One page can carry the problem, the evidence, the pricing and the objections in the order a buyer needs them. It stops working when you have several distinct audiences needing different routes.
Should a B2B service business publish its prices?
Publishing a price filters enquiries before they reach you, which is usually worth more than the enquiries it costs you. It works particularly well for a fixed-fee model, where the price is part of the positioning. It works badly when every project is genuinely bespoke.
Book a free 30-minute website call
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