No promises.
Just what happens.

Most website quotes are a price and a promise. This page is the opposite: exactly what happens, what you get at each stage, and everything included that you would usually pay extra for.

Book a 30-minute call

Rather pick a time?

Chat on WhatsApp

How long it actually takes

24 hours

to a fixed price quote

4 to 5 days

to your first design

1 to 4 weeks

from start to live

the difference

What usually costs extra

Every one of these is quoted as a separate line, an add-on, or a "phase two" somewhere else. None of them are extras here.

Usually quoted separately

With me

A mood board, so you see the direction before design starts

IncludeD

A written plan of every page and what goes on it

IncludeD

Setting up your business email and domain

IncludeD

Telling Google what your business is and where - Schemam markup

IncludeD

Visitor tracking, so you can see what works - Google Analytics

IncludeD

A written guide made for your site

IncludeD

A training session so you can update it yourself

IncludeD

Before anything is built

You approve three things first

Most people find out what their website looks like when it is finished. By then, changing it is expensive. You will have said yes three times before a single page is built.

01. First, a mood board

Colours, typefaces, photography, the whole feel of it, laid out before anything is designed. You look at it and say yes, or say what is wrong.

Changing a mood board takes an hour. Changing a finished website takes a week. This is why it comes first.

Mood board for the website, showing the colour palette, typefaces and reference photography.

Page plan document showing every page and its sections, reviewed before any design work starts.

02. Then, a plan of every page

I send you a link to a document listing every page on your site and every section on each page, in order. You read it on your phone, we talk it through, and we change whatever needs changing.

This is where projects go wrong: the site gets built, and then you realise a whole page is missing. Sorting that out on a document takes ten minutes.

Homepage design in Figma, reviewed and approved before any other page
is built.

03. Then, your homepage

One page, designed properly, with your photos and your words in it. You review it and we adjust until it is right.

Everything else follows that direction, so by the time you see the rest of the site there are no surprises left. Every file comes to you for approval before we move on.

The shape of it

Four stages, start to finish

You'll know exactly what's happening at every step, from first chat to launch day

Discovery chat

Thirty minutes. I tell you what I would recommend, including when that
is not to build a new website. I would rather say it than take the job.

Scoped proposal

Within 24 hours you get a written proposal: what is being built, a fixed price, a delivery date. No hourly rates. Filling in the brief commits you to nothing.

Design & build

The three approvals above, then the build. You see progress as it happens, never a reveal at the end.

Launch & handover

I take care of going live. Then we get on a call and I show you how to add a project, change a price, upload a photo.

after launch

How to get ahead of your competitors

Your site goes live with the technical side already done. The list is about what comes after that: how to pull ahead of the businesses you are up against, and stay there. What to claim, what to ask your customers for, what to publish, and the order to do it in.

Written for your business, not a generic PDF. What a carpenter needs to do is different from what a therapist needs to do.

Most of it costs nothing and takes an afternoon.

The result