Landscaping Website Design - Built to Win Local Clients

A Custom Webflow Site for a Worthing Landscaper
Casteldine Landscapes is a garden design and landscaping business covering Worthing, West Sussex, Brighton & Hove and Surrey, with fifteen years of work and a 10/10 Checkatrade record. I built their first website in Webflow on Client-First, structured so the gardens do the selling.
- LocalBusiness schema - Worthing, Brighton, Surrey named to Google.
- Before and after comparison slider - drag to reveal the change.
- Gallery tabbed by service - patios, landscaping, turfing, maintenance.
- Checkatrade reviews on the page - ten out of ten, in full.
- Lightbox gallery - full-size photos without leaving the page.
- Service area section - the towns covered, said plainly.


Problems & solutions
A Reputation That Stopped at Word of Mouth
Problem
Casteldine Landscapes had 15 years of quality work and a wall of 10/10 Checkatrade reviews, but no website to point people to. When a recommendation turned into a Google search, there was nothing there: no services, no gallery, no easy way to enquire. The business was leaking work to competitors who simply showed up online.
A Website That Backs Up the Reputation
Solution
The new Webflow site gives the business a professional home that does the reputation justice. Service pages, a project gallery, real Checkatrade reviews and a clear contact path mean anyone who hears the name and searches now lands somewhere that builds trust instead of raising doubts.
No Way to Show the Full Range of Work
Problem
Without a gallery, potential clients had no idea what the business could actually do. Small patio job or full garden transformation? Turfing or design-and-build? The lack of visible proof made the business look smaller than it was and held it back from larger, better-paying projects.
A Gallery and Before-and-After Section That Sell the Work
Solution
The site presents completed projects in a clean, filterable gallery, split by patios, landscaping, turfing and maintenance, plus a before-and-after section that shows tired gardens transformed. Visitors see the standard and the range before they ever pick up the phone, so the enquiries that come in are warmer and better qualified.
Invisible in Local Search
Problem
People searching for a landscaper in Worthing and across West Sussex were finding competitors with websites. With no online presence, the business was absent from those searches entirely, capping growth at whatever word of mouth could deliver.
Built to Rank Across West Sussex
Solution
The site was built with local SEO baked in from the start: location-led page titles and headings, service copy written around the terms local clients actually search, descriptive image alt text, and a fast, clean structure search engines can read easily. The business now has a real chance of showing up across Worthing, West Sussex, Brighton & Hove and Surrey, not just inside someone's recommendation.

Service Business
The Photographs Do the Quoting
Casteldine had fifteen years of work and a 10/10 record with nothing online to show for it. Garden clients buy on proof, so the site leads with the gardens and the reviews.
Aleksandra has been brilliant, I am very pleased with my new website! The process has been clear to understand and set out very well. I would recommend Alex Web Expert.
Ryan Casteldine
Casteldine Landscapes
Results
Growth that is not capped by reputation alone
The business now has a way to reach new clients that does not depend on someone passing the name on. Local search across Worthing and West Sussex brings in enquiries alongside the existing word-of-mouth network, without the business having to do anything extra to make it happen.
A stronger case when quoting for bigger gardens
A professional website with a full gallery and before-and-after transformations changes how the business is perceived when competing for larger landscaping projects. It signals an established, design-and-build operation with 15 years behind it, not a sole trader with a phone number.
Less time lost on enquiries that go nowhere
The service pages, project gallery and Checkatrade reviews let clients qualify themselves before they make contact. People arrive already knowing the standard, the range and the areas covered, so a higher share of enquiries turn into real conversations and booked site visits.
Book a free 30-minute website call
No pitch, no pressure. Whether you're starting from scratch or ready to leave your old site behind, we'll figure out together what makes sense for your business.
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FREE WEBSITE HEALTH CHECK
See what's quietly holding your website back
A personalised report on speed, structure and scalability, built by a certified Webflow developer, not an automated scanner.
What you'll get:
- A clear read on your site speed and Core Web Vitals
- An honest assessment of your SEO fundamentals
- Whether your current platform can scale, or if it's holding you back
- Practical next step, no matter what you decide to do with it
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FREE WEBSITE BLUEPRINT
Get your website planned before a single page gets built.
A custom site structure, built for your business, so you launch with a plan instead of guessing as you go.
What you'll get:
- A full page-by-page sitemap tailored to your business
- What each page needs to include and why it matters
- A structure built to grow with you, not one you'll outgrow
- Strategy, not guesswork, before you spend a penny on a build
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