Landscaping Website Design - Built to Win Local Clients

A Custom Webflow Site for a Worthing Landscaper

I built a custom Webflow website for Casteldine Landscapes, a garden design and landscaping business covering Worthing, West Sussex, Brighton & Hove and Surrey. With 15 years of work behind them and a perfect 10/10 record on Checkatrade, the reputation was already there. What was missing was a website that matched it. The build gives them a fast, structured home online: clear service pages for landscaping, patios and decking, turfing and maintenance, a full project gallery, before-and-after transformations, and a contact form built to turn visitors into booked site visits.

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Mobile mockup of a landscaping business website showing garden services on a phone screen

Tablet mockup showing the project gallery of a landscaping website designed in West Sussex

Problems & solutions

A Reputation That Stopped at Word of Mouth

Problem

Casteldine Landscapes had 15 years of quality work and a wall of 10/10 Checkatrade reviews, but no website to point people to. When a recommendation turned into a Google search, there was nothing there: no services, no gallery, no easy way to enquire. The business was leaking work to competitors who simply showed up online.

A Website That Backs Up the Reputation

Solution

The new Webflow site gives the business a professional home that does the reputation justice. Service pages, a project gallery, real Checkatrade reviews and a clear contact path mean anyone who hears the name and searches now lands somewhere that builds trust instead of raising doubts.

No Way to Show the Full Range of Work

Problem

Without a gallery, potential clients had no idea what the business could actually do. Small patio job or full garden transformation? Turfing or design-and-build? The lack of visible proof made the business look smaller than it was and held it back from larger, better-paying projects.

A Gallery and Before-and-After Section That Sell the Work

Solution

The site presents completed projects in a clean, filterable gallery, split by patios, landscaping, turfing and maintenance, plus a before-and-after section that shows tired gardens transformed. Visitors see the standard and the range before they ever pick up the phone, so the enquiries that come in are warmer and better qualified.

Invisible in Local Search

Problem

People searching for a landscaper in Worthing and across West Sussex were finding competitors with websites. With no online presence, the business was absent from those searches entirely, capping growth at whatever word of mouth could deliver.

Built to Rank Across West Sussex

Solution

The site was built with local SEO baked in from the start: location-led page titles and headings, service copy written around the terms local clients actually search, descriptive image alt text, and a fast, clean structure search engines can read easily. The business now has a real chance of showing up across Worthing, West Sussex, Brighton & Hove and Surrey, not just inside someone's recommendation.

Mobile mockup of a garden landscaping website displaying before and after project photos

Service Business

What Casteldine Landscapes Needed From a Website

A professional site that matched a 15-year reputation: clear service pages, a strong project gallery, visible Checkatrade reviews, and a contact form that works on mobile. The priority was to stop being invisible online and give the business a platform built to grow.

Built Around How Garden Clients Actually Decide

Garden clients buy on trust and proof. Fast load times keep them on the page. The gallery and before-and-after shots answer the big question before they ask it. Checkatrade reviews remove the risk. The enquiry form is short, visible and easy to send from a phone, so a recommendation turns into a booked site visit.

Visit the live site

Results

Growth that is not capped by reputation alone

The business now has a way to reach new clients that does not depend on someone passing the name on. Local search across Worthing and West Sussex brings in enquiries alongside the existing word-of-mouth network, without the business having to do anything extra to make it happen.

A stronger case when quoting for bigger gardens

A professional website with a full gallery and before-and-after transformations changes how the business is perceived when competing for larger landscaping projects. It signals an established, design-and-build operation with 15 years behind it, not a sole trader with a phone number.

Less time lost on enquiries that go nowhere

The service pages, project gallery and Checkatrade reviews let clients qualify themselves before they make contact. People arrive already knowing the standard, the range and the areas covered, so a higher share of enquiries turn into real conversations and booked site visits.

Book a free 30-minute website call

No pitch, no pressure. Whether you're starting from scratch or ready to leave your old site behind, we'll figure out together what makes sense for your business.

+44 757 6052 125

alex@alexwebexpert.com

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