A product marketing website for a SaaS store locator tool
MapCosmos is an AI-powered store locator used by e-commerce brands to put their stockists on a map. I built the marketing site in Webflow on Client-First: sixty-nine pages, most of them generated from CMS templates rather than built by hand.
- 25 platform pages from one CMS template - Shopify to Django.
- Three competitor comparison pages - MetaLocator, Uberall.
- Calendly booking on the demo page - no email thread to arrange.
- Customer login panel - the app entrance sits on the site.
- 28-article blog on the CMS - published without a developer.
- Academy section for onboarding - docs the team can extend.
- Four schema blocks - Organization, WebSite, WebApplication.
Problems & solutions
A strong product with no website to sell it
Problem
The company had built a genuinely useful store locator tool but had no marketing website to present it. Without a proper product page, it was difficult to send potential customers anywhere convincing, run paid campaigns, or appear credible to businesses evaluating their options. The product was ready. The online presence was not.
A marketing site built to communicate the product clearly
Solution
I built a full Webflow marketing website that presents the store locator product in a way that is easy to understand at a glance. The structure walks a visitor through what the tool does, who it is for, and why it is worth using - without requiring them to read through dense technical copy to get there.
The product needed to be shown, not just described
Problem
A store locator tool is a visual product. Describing it in text alone does not do the job. Potential customers need to see how it works, what it looks like in use, and how it would fit into their own website before they are willing to take the next step. Without interactive visuals, the product remained abstract to anyone who had not already used it.
Interactive visuals that demonstrate the product in context
Solution
The site was built with interactive elements that let visitors see the product in action without leaving the page. Visual demos and clean product mockups do the work of a sales call - showing exactly what the tool looks like and how it behaves before a single conversation takes place.
The site needed to work as a sales tool, not just a landing page
Problem
A lot of SaaS marketing sites look good but do not convert. Visitors come, read something, and leave without taking any action. The company needed a site that actively moved potential customers toward a decision - whether that meant signing up, booking a demo, or getting in touch with the team.
A conversion-focused structure built in Webflow
Solution
Every section of the site was built with a clear purpose in the conversion journey. The layout guides a visitor from understanding the product to seeing its value to taking action. CTAs are placed where they make sense, not just at the top and bottom. The Webflow build also means the team can update copy, swap visuals, and test new sections without needing a developer every time.
WordPress Migration
They Search for Their Platform, Not the Product
MapCosmos needed to be found by people who do not yet know the product exists. Nobody searches for a store locator; they search for a Shopify store locator, so every platform got its own page.
Alex migrated our WordPress site to Webflow without losing a single ranking. The site loads noticeably faster, the CMS is something our team actually wants to use, and the whole project landed on time and exactly on scope.
Svenja Callies
MapCosmos SaaS Store Locator Platform
Results
A website that sells the product before anyone picks up the phone
The company can now send potential customers somewhere that explains what the tool does, shows it in action, and gives them a reason to get in touch - without a demo call being needed to get there.
A shorter path from interest to contact
The site moves visitors through the product story without unnecessary steps. People who land on the page with genuine interest now have a clear, obvious way to take the next step without having to hunt for it.
A site the team keeps current themselves
As the product develops, the team updates the site without going back to a developer. New features, updated copy, and changed positioning all go live quickly. The site reflects where the product actually is, not where it was six months ago.
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