A full website build for a massage and wellness business
I designed and built a complete website for a massage studio, taking the project from initial concept through to final launch. The focus throughout was on three things: a site that is easy to use, visually clear, and fast. The result is a professional platform that reflects the calm, considered feel of the studio itself and gives potential clients everything they need to feel confident about booking.
Problems & solutions
No website that reflected the quality of the experience on offer
A design that matches the feel of the studio
Potential clients did not know what to expect before booking
A services structure that answers questions before they are asked
The site needed to perform well, not just look good
Built for performance from the ground up
What the massage studio needed from a new website
The studio needed a site that felt as calm as the experience itself, communicated services clearly, and made it easy for local clients to find them and book. Usability and visual clarity were non-negotiable.
Results
Clients who arrive ready to book rather than just enquiring
Discovery through local search rather than just social
A site that holds up as the business grows
Good to know
Do I still need a website if I use Fresha or Booksy?
Yes, and the fee structure is the reason. Fresha charges a one-off 20% plus VAT when a new client finds you through its marketplace, and nothing when that same client books through your own site. A booking button embedded on a page you own carries no acquisition fee at all. The platform runs the calendar; the website decides who gets paid for the introduction.
What can a massage therapist actually claim on their website?
Less than most sites assume. The ASA accepts that massage helps with relieving everyday stress, relaxation, sleep and a general sense of wellbeing. Anything beyond that needs clinical evidence, and adding the word “may” in front of a health claim does not make it acceptable. Massage is not on the ASA's approved list for pain relief claims.
Book a free 30-minute website call
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